No matter how well established or new your business is, promoting it online can be a big learning curve for those who are not savvy in the digital space. Can social media really be that powerful? How exactly would a business benefit from building a website?

Social media is used every day by over 4.8 billion people around the world, making it an important tool for attracting qualified leads to your website and establishing your brand online.

Despite the importance of being on social networks, knowing where to begin can be a challenge. We've compiled three strategies to help your business grow through social media.

Get More Traffic To Your Site

You've just launched your website, so now you need to attract visitors. While SEO and keywords are important for getting your business found by search engines, you probably did not know that social media also plays a key role in catching the attention of your target audience.

Make a profile on social sites relevant to your business, and share engaging content that will attract users to your profile.

By using an effective social media strategy, you can encourage your audience to click through from your social media post to your website, and discover what you're all about. Making this journey effortless is the key. Your audience can quickly see, share, and like your content if you use a proper call-to-action on your posts and blogs.

Size Up Your Local Competitors

Checking out your competitors' websites and social media may seem odd, but it's a wonderful way to stay current and get inspired for your next post! Pick up a magnifying glass and look closely at the content they are posting, and how they interact with their audience in the comments. Do you notice any trends?

Using social media is a safe and effective way to find out what makes your competition tick to leverage this knowledge, and to come up with a unique strategy that will help you set yourself up for success.

Establish An Online Authority

According to Forbes, when it comes to purchasing products and receiving good customer service, consumers turn to brands they recognise and trust. By posting relevant and trustworthy content regularly on social media, you can earn the trust of your audience and search engines.

By becoming an authoritative source for information in your niche, while also being Google's go-to authority on any related subject, you will earn some major brownie points towards prevalence in your local online market.

The more authority you gain, the higher your position in search results, and the more traffic you'll see on social media and your website.

Why make minor ripples when you can start off making waves? Harness the power of social media today through an expertly designed strategy with our experts! Contact The Web Connector to speak with our team and fast-track your business’s journey to success.